Google Search Updates: Structured Data, Rankings, and More
Welcome back to “Google Search News,” where we provide you with the latest updates from the world of Google Search. In this episode, we’ll dive into key topics, including structured data changes, ranking updates, and other search-related news straight from the source, Google’s John Mueller. Let’s get started!
Structured data has been a crucial part of improving search results. It’s essentially machine-readable code that enhances how search engines understand your website’s content. However, recent updates have led to some changes in how structured data is used. Specifically, “how-to” structured data is no longer utilized, and “FAQ” structured data is now limited to authoritative sources in the government and health sectors. While existing structured data doesn’t need removal, it won’t have any effect. To stay ahead, ensure you can easily add and remove structured data using a suitable CMS, hosting platform, or plugin.
Search Ranking Updates
Google frequently rolls out core ranking updates that bring broad changes to its algorithms. These updates can significantly impact your website’s visibility in search results. Understanding them is crucial. Additionally, Google has enhanced its helpful content system to ensure users find original and relevant content. If your website hosts unrelated third-party content, consider blocking such content from indexing. To navigate these updates, check out Google’s Search Developer’s Documentation or seek advice from the Search Central Help Community.
Other Search Updates
Google is continuously improving various aspects of its search results. Site names are now displayed for all languages, determined by structured data markup and Google’s systems. If your preferred name isn’t selected, there are tips to address this issue. Moreover, multilingual searches are now more accurate, delivering content in the most appropriate language based on user settings and location.
Outside Google
While we focus on Google, we can’t ignore valuable insights from the broader SEO community. Jonathan Evere provides a comprehensive summary of duplicate content and canonicalization. Tasmin Lofthouse explores how AI can be a valuable writing aid, from brainstorming to headline improvement. SEO conferences worldwide provide opportunities for networking and learning, so be sure to attend if you can.
Conclusion
Keeping up with Google’s ever-evolving search landscape is essential for website owners and SEO enthusiasts. From structured data changes to ranking updates and helpful tips from the SEO community, we’ve covered a range of topics in this episode. Stay tuned to “Google Search News” for more updates, and remember to subscribe for notifications. Your feedback is valuable to us, so please share your thoughts and comments. Thanks for joining us!
