Tag: cigarettes
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How Marlboro Cigarettes Revolutionized Branding and Marketing
In the realm of cigarettes, Marlboro stands as an unrivaled giant, boasting a valuation of $35.5 billion—more than five times the worth of its closest competitor. However, the road to dominance was anything but smooth. Back in the 1950s, Marlboro struggled to capture even a sliver of the market, often deemed an inferior choice compared…